Corporate Rebranding for Doruk Catering

Client

Doruk Catering. A catering company serving to middle to big sized companies.

Description

Entire corporate rebranding project for Doruk Catering. The challenge was to re-position the comnpany against its big and well-known competitors in the market. We started with analyising corporate culture of the company to find a strong substance which we build on the positioning strategy. Working very closely with the client, we decided to use real sincerity and the service quality as a concept on all our creative strategy. First we designed a brand-new logo and corporate identity to reflect the new psitioning strategy. Then opposed to competitors who have ordinary and boring company brochures, we designed a well-planned company book which is rich in both visual and written content. As a result of all these re-positioning and marketing activities, Doruk Catering increased its sales by 42% in just 2 years.

Fields
- Positioning Strategy
- Concept Development
- Logo Design
- Corportae Identity Design
- Print Design
- Copywriting
- Graphic Design
- Art Direction
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