Corporate Branding for Gentug Textile

Client

Gentuğ Textile. One of the largest technical textile manufacturers in Turkey and export their products around the world.

Description

This was one of the most complicated corporate branding projects for UBF. There were just so many products ranges and no consistent communication concept to be able to help in presenting company in competition of the international markets. Our challenge was to set up a clear communication strategy which needed a well structured product segmentation. Through discussion and analysis we did the product segmentation creating consumer and industrial levels and defined the positioning statement which leaded us to build well structured corporate identity. Then we went through creating a new corporate image which umbrellaed a wide range of products. We made the communication media more user friendly to the end users and their B2B clients. It challenged us to create a new corporate brand for a considerably fragmented company which we accomplished very successfully. Today, we keep working for Gentuğ Textile to empower their marketing communications both in national and internatinal markets.

Fields
- Communication Strategy
- Product Segmentation
- Logo Design
- Corporate Identity Design
- Copywriting
- Product Naming
- Print Design
- Packaging Design
- Graphic Design
- P.O.P. Design
- Art Direction
- Advertising
- Web Design
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